Saipem: Rossella Carrara, new Director External Communication and Brand Management

Milan (Italy), March 13, 2023 – Saipem announces that as of March 14, Rossella Carrara will take on the position of Director of External Communication and Brand Management, reporting directly to CEO Alessandro Puliti, with the responsibility of defining corporate communication strategies and developing the company's image and reputation.

Specifically, Rossella Carrara will coordinate media relations activities, digital PR, crisis communication, and develop strategies for corporate image and identity management.

Rossella Carrara has more than 20 years' experience as a strategic consultant supporting multinational companies in various sectors. She joins Saipem after three years as Vice President Corporate Relations and Sustainability of the Costa Group, the leading European company in the cruise sector, for which she managed communication, institutional relations and sustainability activities at global level. Previously, she was Deputy Managing Director of Apco Worldwide in Italy, where she was responsible for public affairs, stakeholder engagement, corporate responsibility and communication activities, both nationally and internationally. Prior to Apco, she was Senior Director at Burson Marsteller, overseeing, in particular, corporate and crisis communications.

The company would like to thank Loretana Cortis for the significant managerial contribution she made within the Group and for the results achieved and wishes her all the best on her next professional endeavour.


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PR Saipem 13.03.2023.pdf

pdf - 12-2023