Role: Alternate Auditor
Master degree in Business Administration at Bocconi University, Milan.
Chartered accountant since 1981.
Certified accountant, auditor (Joined n.: 16277, DM 12/04/1995).
She has worked as a Board Member of several non-listed companies (Imm.re La Grolla Ltd., Universal Fotoincisioni Spa, Intursud Ltd, Transportation Tevere Srl , Domina Hotel Group Spa, Italy Domina Hotel Spa, Spa Resources). She is carrying out consultancy activities in the field of strategic and commercial management (Ortomercato of Brescia, the Cooperative Credit Bank, Pedrini Spa, Cattolica Insurance - Bezzi Agency). Currently a member of the Supervisory Board of the Risorse Spa company.
After an academic career at the University of Brescia, at the Bocconi University in Milan and at the Faculty of Communication Sciences, Lugano, she become Associate Professor in Economics and
Business Management. Since academic year 2000-2001 she is Associate Professor of Marketing (Bachelor course) and Communication Management (Master course) in the Department of Economics and Management at Brescia University (Italy).
In 2001 she was regarded as highly suitable for the position of Full Professor in Marketing at the University of Italian-Switzerland, Communication Sciences Faculty, in Lugano.
She has many research publications in various refereed international journals/conferences and she published eight books.
In recent years her research interests have focused on two main themes : the management and enhancement of corporate relations and corporate communication. Her current research interests include Strategic Marketing, Marketing Communication, Consumer Behaviour, Experiential Marketing, Retail Marketing.